Testimonial 1
When I think of Ed one word comes to mind. Actually lots of words come to mind, but first and foremost: detail. Ed sweats the small stuff and his attention to detail is second to none. Every execution has the ‘Ed Factor’; his own sparkle that takes any creative element from good to great. I have literally seen him taken perfectly ok creative, add his ‘je ne sais quoi’ and it come back singing.
But beyond execution, he’s also an ideas man. Big, small, bold, safe. He thinks widely, imaginatively and commercially.
As a suit, he is an absolute pleasure to work with. No, really. He’s confident and knowledgable providing strong, convincing rationales for every detail. He takes time to understand the commercial challenges and tailors his response. His ideas and executions are pretty but most importantly, they get results.
Above all else, Ed’s a top bloke. He LOVES what he does but don’t worry, he’s not precious. He’s humble, honest and just has the best energy. He’s a thinker, a doer, the perfect colleague and a bag of laughs. I’d easily work with him day in, day out for the rest of my career.
Souad Saied
Senior Account Director
Sunday Lunch
Testimonial 2
I know what you're thinking. Here's another over-inflated testimonial from a mate of Ed's. Bah-Boww. Wrong!!
Maybe if Ed was just an average Joe turning out competent work a bit of advertising puffery might be the case. However, having worked in the ad biz since 1986 I'm a seasoned creative director with exacting standards and a critical eye. I've seen a lot of pretenders. Even some good people, I've witnessed their creativity eventually dry up, energy shrivel or seen them succumb to pessimistic sarcasm.
Ed is not among them.
He's not even in the same cosmos. Here is a man amongst men, honourable to the last. Determined to deliver his best and bring out better in his team. He is a motivator. Enthusiastic yet unflappably laid back. A meticulous neat freak. An artisan.
And as the title suggests, Ed conjours this creative magic from nothing. He literally can turn sh!t into gold. His skill in both design and execution is inspiring (and to be honest, a little depressing for us mere mortals!)
Time and time again I have seen it and been blessed by it having had the priveldge of knowing Ed since 1999, working with him for 9 years as he consistently produced fresh modern design that glowed with life.
Of the many people I've employed, without doubt Ed holds the top spot. His contribution to the quality of the work, the morale of our people (at Patterson Partners AdCafe) and subsequently in my life as he became a close friend, employing Ed is one of the best decisions I ever had the ease to make.
Zed Elliot
Creative Director
The Alchemists
Testimonial 3
Since leaving BWM a few years ago, Ed has freelanced with us on FMCG packaging projects, a space in which he has great flair. He works quickly, is always happy to be flexible and prepares his files for maximum impact at presentation.
Ed is also great to work with because he is easy-going, happy to work collaboratively with the rest of the design team and take direction.
Sophie Bogdan
Group Account Director
Belgiovane Williams Mackay